· Core member of the Desktop Video Product Management Team, responsible for shipping and marketing discreet’s cleaner and combustion products. The team collaborates on the development of MRDs, pricing and positioning, BOM, marketing and sales materials for both products, as well as coordination of 3rd party technology licensing, developing relationships with key customers and business partners.
· Main responsibilities include management and coordination between Software Engineering, Product Marketing, Demand Generation, Worldwide Marketing Communications, Worldwide Sales, Operations and Support groups in the day-to-day tasks and activities entailed in developing, shipping and ongoing marketing of cleaner and combustion.
· Products launched to date are cleaner 6 (Mac), Combustion 2.1 (Mac/Win), and cleaner XL (Windows).
· Co-founded the
company in July 1999 to provide easy-to-use and cost-effective video publishing
and distribution solutions to consumers and businesses via the Internet.
Earthnoise raised over $12 million in funding from Israel Seed Partners, AOL
Investments and others.
· Started up the
Earthnoise US operation in San Francisco in October 1999.
· Hired and
managed a product marketing team responsible for company-wide market and competitive analysis, customer needs analysis, feature specification, and positioning for all products, including:
§ Earthnoise.com
- a Web-based service, supporting both Mac and Windows users, enabling consumers and small businesses to capture,
encode, upload, manage, publish and distribute video assets via the Internet.
§ EarthStream -
a commercially packaged version of the Earthnoise technology platform enabling
telecom carriers, ISPs and other service providers to offer scalable streaming
media solutions to their customers.
§ Video Mail - a
video messaging application enabling PC users to record and send video messages
to PCs and handheld devices via the Internet and wireless networks.
· Additional responsibilities included development of presentations for fundraising and business development activities, prioritization and management of all projects throughout the company across Creative, Engineering, Business Development and Marketing.
· Project managed interactive Web-based virtual
museum projects Van Gogh’s Van Goghs and The American Century,
utilizing OZ.COM’s 3D multi-user simulation technology. Developed in
conjunction with Intel, SFMOMA, the Van Gogh Museum in Amsterdam, the National
Gallery in Washington D.C. and the Whitney Museum in New York. Responsibilities
included overall direction and management of the project, coordination between
Intel, museum staff, and internal creative and software development teams,
requirements analysis and specification, high-level design and
conceptualization, and ongoing relationship management between OZ.COM, Intel
and museum staff.
§ Experience Van
Gogh’s Van Goghs 3D Online Exhibit at http://www.vangoghmuseum.nl/virtual-tour/login.asp
· Managed the development of an e-commerce and customer
support solution integrating intelligent agent driven conversational interfaces
with 3rd party back-end knowledge base systems. Led collaborative design and
conceptualization process, authored an associated business plan and marketing
materials, conducted market research, managed the development of prototypes and
sales tools.
· Played a core role in securing a strategic
partnership to co-develop the iPulse platform with Ericsson Telecommunications
and a related $19 million equity investment. Created product prototypes and
business plans, developed relationships and led meetings and workshops with key
executives.
§ See iPulse at http://www.ericsson.com/ipulse/
and http://www.oz.com/
· Initiated partnerships and built
relationships with several key companies including Intel, Real Networks,
Remedy, Net Perceptions, MSN, The Idea Factory, ServiceSoft, Knowledge
Networks, and others.
· Produced a market overview and analysis of the
visual-based chat and VRML industry. Focused on Worlds Inc.'s position relative to
competitors and other companies in the space.
· Performed a needs analysis and specified product
requirements for Active Worlds 2.0, the company’s pioneering software platform
enabling users to “own land,” build structures and interact with one another
via chat and customized avatars within shared 3D virtual worlds via the
Internet.
· Collaborated with the VP Marketing and VP
Software Development in the requirements analysis and product definition for a
next-generation technology platform for 3D virtual communities. This eventually
became WorldsPlayer, WorldsShaper, and WorldsServer.
§ See these products at http://www.worlds.net/aboutus/projects.html.
· Project managed, designed and implemented a concept demo
for a kiosk-based information and shopping portal for Cathay Pacific Airlines
at the Interactive Factory, Boston, MA.
·
Project managed and designed the user interface for the KYTE
Virtual Business Tradeshow Web site and CD-ROM for The Business Line, Tel-Aviv,
Israel and Paris, France.
·
Produced
CD-ROMS and Web sites, and developed marketing demos for 3-D games for the Sony
Playstation and PC platforms.
§
CD-ROM production credits include the 1994 Sports Illustrated
Multimedia Sports Almanac, The Virtual Museum of Transportation and The Dead
Sea Scrolls Revealed.
·
Founded
the Pixel Creative Analysis Team, which provided creative direction and project
management consulting services to project teams.
· Focused
on filmmaking/computer animation and sculpture.
· Created
2 computer-animated short films, from original concept and storyboards to 3-D
modeling and animation to 16-millimeter filming and editing to soundtrack
composition and production. “Through Virtual Spaces,” 1991, is a basic
introduction to the concept of virtual reality. “Mecha of Control,” 1992,
employs a virtual reality setting and a soundtrack composed entirely from
sampled TV audio to explore the effects of mass media advertising and
consumerism on the individual.
· Group
artists’ residency at the WUJS Institute in Arad, Israel.
· Collaborated
with photographer Zev Greenfield on an environmental video and photography
exhibit based on the old Tel Aviv central bus station. The exhibit consists of
an immersive environment created by projections of video, time-lapse sequences,
color slides, black and white prints and audio. “Central Bus Station,
Tel-Aviv“ has been exhibited at the Arad Arts Museum and was purchased for
permanent collection by the New Tel Aviv Central Bus Station. The exhibition
has been installed at the Judah L. Magnes Museum in Berkeley, CA and is
currently showing in the Jewish Heritage Center of Western Canada, Winnipeg.
Microsoft
Office, Project · Visio · Macromedia Director, SoundEdit 16, Freehand · Adobe After Effects, Premier, Photoshop, Illustrator · Equilibrium Debabelizer ·
Digidesign SoundDesigner II · Cubase Audio · Alt-Des-Sys Form-Z ·
Electric Image Animation System ·
Media 100 Cleaner Pro · D-HTML and JavaScript
coding
Travel
· reading fiction and history/philosophy of science and
technology · composing/playing/listening to music · cooking and entertaining with friends · hiking, backpacking and skiing.